Radisson Blu Hotel, London Euston Square – formerly Grafton

Radisson Blu Hotel, London Euston Square – formerly Grafton Overview

First Impressions

Walking into the Radisson Blu Hotel, London Euston Square – formerly Grafton, you immediately sense this isn’t your typical chain hotel experience. The lobby has that polished, contemporary feel that screams quality without being stuffy — honestly, it’s the kind of place where you feel comfortable whether you’re in jeans or business attire. Located right on Tottenham Court Road in London, this four-star property sits in one of those perfect spots where everything just works. I mean, you’re literally in the heart of everything, and couples seem to get this — they’ve rated the location a solid 9.1, which frankly doesn’t surprise me at all.

The Neighborhood Advantage

What I love about this location is how it puts you right in Camden, but you’re still walking distance to basically everywhere you want to be. Tottenham Court Road means you’ve got the Tube practically at your doorstep, and you know what? That matters when you’re trying to see London without spending half your day getting around. The street itself is buzzing with that authentic London energy — not touristy, just real city life happening around you. Plus, there’s something to be said for staying somewhere that locals actually frequent too, which this area definitely delivers on.

The Room Experience

The rooms here strike that sweet spot between modern comfort and actually feeling like you’re in London, not just any generic hotel room. They’ve clearly put thought into the design — clean lines, good lighting, and honestly, the beds are properly comfortable (which isn’t always a given, even at four-star places). What really impressed me was the attention to detail in the finishes. You get the sense that this place has been thoughtfully updated, probably part of that transition from the old Grafton identity, and it shows in all the right ways.

Breakfast Worth Getting Up For

Here’s where this hotel really shines — the breakfast situation is actually impressive. They’ve got everything covered: continental options, full English, vegetarian, vegan, even gluten-free choices, all laid out buffet-style. I’ve stayed at plenty of places where breakfast feels like an afterthought, but this feels intentional. The variety means you’re not stuck with the same thing every morning, and honestly, the quality is consistently good. It’s the kind of breakfast that sets you up properly for a day of exploring London, rather than leaving you hunting for coffee an hour later.

Why Guests Keep Coming Back

There’s something telling about the fact that this place has more repeat guests than most other properties — that doesn’t happen by accident. I think it comes down to reliability without being boring, and a location that just makes sense for actually experiencing London. The staff seem to get that balance between being helpful and not hovering, which matters when you’re trying to feel at home somewhere. Whether you’re here for business or leisure, this hotel delivers on the fundamentals while giving you that proper London experience. It’s not trying to be the flashiest place in town, but it’s definitely trying to be one of the smartest choices — and succeeding.

Locals suggest to book apartments in Central London around Marylebone for farmer’s markets, quiet mews, and boutique gyms.

Facilities