Morton Hotel

Morton Hotel Overview

First Impressions

Walking up to Morton Hotel on Woburn Place, you immediately get that “this is exactly where I want to be” feeling. It’s one of those four-star properties that doesn’t try too hard — the Georgian facade fits perfectly into this elegant Bloomsbury streetscape, and honestly, the location alone makes it worth considering. I mean, you’re literally in the heart of literary London here, with Russell Square just around the corner and the British Museum practically on your doorstep.

The Bloomsbury Advantage

What I love about this spot is how it puts you right in the thick of things without the chaos of Oxford Street crowds. Woburn Place sits in that sweet spot where you can walk to Covent Garden in fifteen minutes, but still feel like you’re in a proper London neighborhood. The tree-lined squares around here are gorgeous for morning walks, and there’s something special about staying where Virginia Woolf and Charles Dickens once wandered. Plus, King’s Cross and St. Pancras are close enough that you’re not stressed about catching trains to Paris or Edinburgh.

The Room Experience

The rooms here strike that perfect balance between classic British style and modern comfort. My room had those high ceilings you expect in a Georgian building, but with updated amenities that actually work — you know how hotel WiFi can be, but this was solid throughout my stay. The beds are genuinely comfortable (not just hotel-brochure comfortable), and the bathrooms are well-designed without being over-the-top. What really impressed me was the attention to soundproofing — despite being on a central London street, I slept well every night.

Practical Perks

Here’s something you don’t find everywhere in central London — they actually have private parking available. If you’re driving into the city, this is huge because street parking around here is basically impossible, and most hotels just shrug and point you toward expensive public garages. The staff genuinely knows the neighborhood too, which makes a difference when you need restaurant recommendations or the best route to avoid tourist crowds. They pointed me toward a fantastic little restaurant on Lamb’s Conduit Street that I never would have found otherwise.

Why Guests Love It

The location score of 9.6 isn’t just marketing fluff — couples especially seem to get it, rating the area 9.7 for romantic trips, and I can see why. There’s something inherently romantic about wandering through these historic squares and garden spaces, then coming back to a comfortable base that feels both central and peaceful. You’re close enough to everything that matters — theaters, museums, great pubs, proper shopping — but far enough from the tourist madness that you can actually enjoy London’s quieter moments. It’s the kind of place where you feel like you’re staying in London rather than just visiting it.

Facilities